Reading Time: 3 minutesBack in the last century there was a movement in advertising that labeled most products as “New and Improved”. Not many of us back then could tell what was actually new and what was improved. As such, the early-90s included a healthy dose of corporate disdain. Now it wasn’t necessarily boycotts or embargos on products as it was a backlash against the prevailing marketing language we grew up with in the 70s and 80s. Eye-catching graphics and hyperbolic language became a symbol of corporate greed and thus new companies opted for a more streamlined approach to marketing. “New and Improved” became a punchline and kids responded with monochrome designs and a complete abandonment of accepted norms. At this time skateboard culture went from bold graphics and logo saturation to blank decks with no logos at all. White t-shirts and cut-up chinos were the uniform, heck, we even cut the logos off our shoes. The overarching stance being that performance is what matters, not the color of the logo. Unfortunately, we are back to an abundance of logos and with AI